Aikiu Studio
Paid 5.0 37.5k/mo
AI-powered logo generator for creating unique and professional logos quickly and affordably.
- AI logo generator
- Logo maker
- Logo design
AI Tools for Art & Creative Design (2026)
Ideation, reference, rendering, animation — the creative AI stack designers actually ship with.
Editor’s note
Art and design AI is no longer about "one prompt, one image" — it is about iteration. This collection is curated for professional artists and brand designers: ideation boards, moodboard generators, style-transfer renderers, and animation tools. Every entry integrates cleanly with existing Adobe, Figma, or Procreate pipelines, so you can adopt them without abandoning your craft.
Quick summary
- This collection surfaces 2850 vetted AI tools in art creative design that match this page’s editorial filters — not a generic directory dump.
- Start with the comparison table, then read in-depth notes on: Aikiu Studio, Crit Design, TeeAI.
- Pricing labels are summarized for scanning; always confirm current plans on each vendor’s site before purchase.
Jump to compare tools or explore the full art creative design category on the directory.
Scanner-friendly
Compare tools
Pricing shown as tier + amount only (long copy from vendor HTML is hidden here). Open each profile for full tiers and feature lists.
| Tool | Free tier | Pricing | Rating | Traffic / mo | Profile |
|---|---|---|---|---|---|
| Aikiu Studio | No | Premium $19.99 Enterprise ContactUs Enterprise For businesses that n… Basic $4.99 | 5.0 | 37.5k | View |
| Crit Design | No | Billed Monthly $12 /month Billed Yearly $7 /month | 5.0 | 37.5k | View |
| TeeAI | No | — | 5.0 | 37.5k | View |
| FLYP - Fashion Design Studio | No | Ransom Asset Pack $0.00 HLGRM Asset Pack $0.00 Anime Design Pack $0.00 | 5.0 | 37.5k | View |
| Glow AI | No | — | 5.0 | 37.5k | View |
| Emblify AI | No | — | 5.0 | 37.5k | View |
| Stable Video Diffusion | No | Growth $29.9 Basic $9.9 Essential $19.9 | 5.0 | 37.5k | View |
| Ai5 – The AI Art Newsletter | No | — | 5.0 | 37.5k | View |
| AiryChat | Yes | Free $0 Premium $0 | 5.0 | 37.5k | View |
| MetaFeat | No | — | 5.0 | 37.5k | View |
| AI Pixar Posters | No | — | 5.0 | 37.5k | View |
| HeartVoice Gifts | No | custom New Year Celebration Sparkle bobblehead $69.99 /year custom Sports Star bobblehead $69.99 Custom Basketball Star Bobblehead $69.99 Custom Joyful Christmas Bobblehead $69.99 +7 more on profile | 5.0 | 37.5k | View |
| Anime AI - AI Art Photo | No | Six month Premium $19.99 /month Weekly Premium $1.99 Yearly Premium $59.99 | 5.0 | 37.5k | View |
| AI Anime Girlfriend | No | — | 5.0 | 37.5k | View |
| Worlds Beyond | No | — | 5.0 | 37.5k | View |
| museclip.ai | No | Pro Pro Upgrade to Pro for more features. | 5.0 | 37.5k | View |
| Comicai | No | — | 5.0 | 37.5k | View |
| Saxior | No | — | 5.0 | 37.5k | View |
Rows reflect this page’s result set. Sorting is a view aid only — it does not change editorial order in JSON-LD lists.
Decision shortcuts
Best picks by use case
Best starting point
Aikiu Studio currently leads this shortlist on combined traffic and editorial rating — use it as your first live test against real work samples.
Open profilePrimary pick
Aikiu Studio
Strong alternate
Crit Design is the best second stop when you need a different UX, integration path, or price structure without leaving this niche.
Open profilePrimary pick
Crit Design
Free-tier friendly
AiryChat is flagged with free access in our listing — ideal for proof-of-value before you commit to a paid plan.
Open profilePrimary pick
AiryChat
Scan the shortlist
18 AI tools in this collection
Crit Design
Paid5.0 37.5k/moAI design co-pilot for faster design decisions and research.
- AI design
- Design co-pilot
- GPT-4 Vision
TeeAI
Paid5.0 37.5k/moTeeAI uses AI to generate custom T-shirt designs from text descriptions.
- AI T-shirt design
- Custom T-shirt
- Personalized apparel
5.0 37.5k/moMobile fashion design app for creating, ordering, and selling custom apparel.
- Fashion design
- Mobile app
- 3D design
Glow AI
Paid5.0 37.5k/moPersonalized skincare solution generating custom routines based on skin type and budget.
- Skincare
- AI
- Personalized skincare
Emblify AI
Paid5.0 37.5k/moEmblify AI brings logos to life for social media and global connection.
- AI logo generator
- Social media marketing
- Brand enhancement
5.0 37.5k/moAI model by Stability AI for generating videos from still images.
- AI video generation
- Image to video
- Stable Diffusion
- 5.0 37.5k/mo
A twice-weekly newsletter on generative AI art, covering updates, prompts, and insights.
- AI art
- Generative AI
- Newsletter
AiryChat
Freemium5.0 37.5k/moAiryChat is a custom ChatGPT interface with AI assistants and a prompt library.
- AI assistant
- ChatGPT interface
- Prompt library
MetaFeat
Paid5.0 37.5k/moNFT project blending Genesis stories with AI to create meaningful artworks and support charities.
- NFT
- Genesis Collection
- AI Art
AI Pixar Posters
Paid5.0 37.5k/moA guide and tool collection for generating Pixar-style posters using AI.
- AI poster generator
- Pixar style
- Image generation
HeartVoice Gifts
Paid5.0 37.5k/moCustom AI-designed and artisan-crafted bobblehead gifts for various occasions.
- Custom bobbleheads
- Personalized gifts
- AI design
5.0 37.5k/moAI-powered app to transform photos and videos into anime and other styles.
5.0 37.5k/moAI platform for chatting with AI anime waifus and generating anime AI art.
- AI Anime Girlfriend
- AI Waifu
- Anime AI Chat
Worlds Beyond
Paid5.0 37.5k/moAI-powered social creator platform for building and monetizing virtual experiences.
- Metaverse
- NFT
- Sandbox game
museclip.ai
Paid5.0 37.5k/moAI tool for real-time character design and customization from 3D models.
- AI character design
- Real-time rendering
- 3D modeling
Comicai
Paid5.0 37.5k/moAI-powered tool to create comics and manga from stories without drawing skills.
- AI comic generator
- Manga creation
- Comic creation
Saxior
Paid5.0 37.5k/moEcommerce platform using AI to create unique clothing designs.
- AI clothing design
- Personalized clothing
- Ecommerce
Depth layer
In-depth tool notes
Structured pros, cons, and positioning for each pick on this page — designed for scanners and AI-overview style summaries alike.
Aikiu Studio
Rated 5.0/5 · ~37.5k visits/mo
Aikiu Studio is an AI-powered logo generator designed for entrepreneurs, startups, and small businesses. It combines advanced AI technology with a simple, user-friendly interface to create unique, professional logos in minutes. Users can generate countless logo ideas, customize them, and receive high-resolution files for various uses.
Pros
- Fast and affordable logo creation
- Unique, AI-generated designs
- Fully customizable logos
- High-resolution files in multiple formats
- 100% satisfaction guarantee
- Full commercial rights
- 30-day money-back guarantee
Cons
- Basic plan has limited features (no transparent background)
- Enterprise plan requires contacting for pricing
Tags: AI logo generator, Logo maker, Logo design, Branding, Artificial intelligence, Small business, Startup, Logo creation
Crit Design
Rated 5.0/5 · ~37.5k visits/mo
Crit Design is an AI-powered designer co-pilot that helps users make design decisions faster, streamline design research, and supercharge products with AI-powered suggestions. It functions as a browser extension that uses GPT-4 Vision, Gemini Vision Pro, and LlaVa-34B to analyze images, web pages, and text, providing insights and suggestions for improvements.
Pros
- Streamlines design research process
- Provides AI-powered design suggestions
- Offers quick analysis of images and web pages
- Enhances accessibility with ALT text generation
- Simplifies competitor analysis
Cons
- Relies on AI models which may not always be accurate
- Pricing may be a barrier for some users
- Requires browser extension installation
Tags: AI design, Design co-pilot, GPT-4 Vision, Gemini Vision Pro, LlaVa-34B, Screen capture, SEO, ALT text
TeeAI
Rated 5.0/5 · ~37.5k visits/mo
TeeAI is a platform that uses artificial intelligence to generate unique T-shirt designs based on user descriptions. It allows users to create personalized T-shirts quickly and easily, bringing their imagination to life on wearable canvas.
Pros
- Easy and fast T-shirt design creation
- Unique and personalized designs generated by AI
- No card required to start creating
- Free shipping on all orders
Cons
- Reliance on AI for design generation may limit control
- Design quality depends on the accuracy of the text description
- Limited information on design customization options
Tags: AI T-shirt design, Custom T-shirt, Personalized apparel, AI design generator, Print on demand, Wearable art
FLYP - Fashion Design Studio
Rated 5.0/5 · ~37.5k visits/mo
FLYP is a mobile platform and fashion design app that leverages technologies like Apple’s 3D engine and DALL•E 2 to make designing apparel easy and fun. It allows users to design, order, and sell custom apparel directly from their phones, offering a range of clothing templates and customization options. FLYP aims to democratize fashion design by providing tools for creating and selling fashion collections without minimum order quantities, promoting sustainable manufacturing and direct shipping.
Pros
- User-friendly mobile interface
- Advanced 3D design tools and AI integration
- Direct ordering and selling capabilities
- No minimum order quantities
- Sustainable manufacturing practices
- Fast delivery times
Cons
- In-app purchases required for some features
- Potential limitations of mobile design compared to desktop software
- Reliance on FLYP's manufacturing and shipping infrastructure
Tags: Fashion design, Mobile app, 3D design, AI, Custom apparel, E-commerce, Sustainable fashion, Design tools
Glow AI
Rated 5.0/5 · ~37.5k visits/mo
Glow AI is a personalized skincare solution that generates custom skincare routines tailored to your skin type and budget. It is a web app designed to provide users with skincare recommendations based on their individual needs.
Pros
- Personalized skincare routines
- Considers budget and skin type
- Easy to use web app
Cons
- Relies on user input for accuracy
- May not be suitable for complex skin conditions requiring professional advice
Tags: Skincare, AI, Personalized skincare, Skincare routine, Beauty, Web app, Budget skincare, Skin type
Emblify AI
Rated 5.0/5 · ~37.5k visits/mo
Emblify AI helps elevate your brand's social media presence by bringing your logo to life in new and exciting settings. It allows you to celebrate holidays or connect with a global audience by generating AI-Generated Google Doodles for everyone.
Pros
- Enhances brand visibility on social media
- Easy to use for creating engaging content
- Helps connect with a global audience through localized designs
- Offers creative ways to refresh brand image
Cons
- Domain has expired, limiting access to the service
- Reliance on AI may result in generic or predictable designs
- Limited information available about specific features and capabilities
Tags: AI logo generator, Social media marketing, Brand enhancement, Logo design, AI-generated content, Google Doodles, Holiday marketing, Global marketing
Stable Video Diffusion
Rated 5.0/5 · ~37.5k visits/mo
Stable Video Diffusion is an AI-based model developed by Stability AI, designed to generate videos by animating still images. It offers two variants, SVD and SVD-XT, with varying frame counts and is available in a research preview phase. It's intended for educational or creative purposes, transforming images into videos and expanding AI-driven content creation.
Pros
- Generates videos from still images
- Open-source and accessible for developers
- Potential for diverse video applications
- High-quality output
Cons
- Limitations in generating videos without motion
- Cannot be controlled by text prompts
- Struggles with rendering text legibly
- Inaccurate generation of faces and people sometimes
- Currently not intended for commercial applications
Tags: AI video generation, Image to video, Stable Diffusion, Generative AI, Open source, Video creation
Ai5 – The AI Art Newsletter
Rated 5.0/5 · ~37.5k visits/mo
Ai5 is a twice-weekly email newsletter providing key updates and insights into the world of generative AI art. It covers developments from platforms like Midjourney, Runway, and Leonardo, offering prompt shares, cheat sheets, and infographics. The newsletter aims to deliver a balance of entertainment and education in easily digestible chunks.
Pros
- Concise and easily digestible format
- Covers a wide range of AI art platforms
- Provides practical tips and resources for AI art creation
- Delivers a balance of entertainment and education
Cons
- Limited to email format
- May not cover all AI art platforms or topics in detail
- Relies on curated content rather than original research
Tags: AI art, Generative AI, Newsletter, Midjourney, Runway, Leonardo, Prompt engineering, AI tools
AiryChat
Rated 5.0/5 · ~37.5k visits/mo
AiryChat is a custom interface for ChatGPT that includes several bots with custom personalities and a prompt library. It aims to make AI easy to use, helping users learn new skills or scale their business with AI Assistants. AiryChat offers various AI assistants like Jess for marketing copy, Linus for React learning, and Bernard for recipe suggestions based on available ingredients.
Pros
- Easy-to-use interface for ChatGPT
- Variety of AI Assistants for different tasks
- Customizable personalities for AI Assistants
- Prompt library for inspiration
- File upload functionality (Premium)
- Chat history and conversation management
Cons
- Some features are only available in the Premium version
- Effectiveness depends on the specificity of prompts
- Requires some initial tweaking to get desired results
Tags: AI assistant, ChatGPT interface, Prompt library, Marketing, Software development, UI/UX design, Cooking, Image generation
MetaFeat
Rated 5.0/5 · ~37.5k visits/mo
The Genesis Collection is an innovative NFT project that blends ancient stories from the Book of Genesis with advanced artificial intelligence technology in order to create exceptional and lasting NFT artworks. It aims to give meaning to the Metaverse and NFT world by combining inspiring stories with modern technology. A percentage of NFT sales will be allocated towards supporting children’s charities.
Pros
- Unique concept blending ancient stories with AI and NFTs
- Charitable component supporting children's causes
- Engagement with the metaverse through virtual events and content
- Potential for investment in valuable NFT artwork
Cons
- Reliance on the popularity and acceptance of NFTs
- Potential volatility in the NFT market
- Limited information on the specific AI technology used
- Dependence on the MetaFeat platform for access and engagement
Tags: NFT, Genesis Collection, AI Art, Metaverse, Charity, Book of Genesis, Digital Art, MetaFeat
AI Pixar Posters
Rated 5.0/5 · ~37.5k visits/mo
AI Pixar Posters is a guide and a collection of tools that allow users to generate Pixar-style posters using AI. It leverages platforms like Bing Image Creator and DALL·E 3 to create these posters from text prompts. The website provides information on how to use these tools and offers examples and tips for creating effective prompts.
Pros
- Easy to use
- Free
- Accessible to all skill levels
Cons
- Hard to control the exact output
- Requires learning effective prompting techniques
Tags: AI poster generator, Pixar style, Image generation, Bing Image Creator, DALL·E 3, Free AI tools, Poster design
HeartVoice Gifts
Rated 5.0/5 · ~37.5k visits/mo
HeartVoice Gifts offers custom bobblehead gifts designed with AI and crafted by artisans. They blend technology with handcrafted artistry to create personalized figurines suitable for various occasions like birthdays and anniversaries. Customers can design unique bobbleheads by uploading photos and providing descriptions, with artisans meticulously crafting the final product.
Pros
- Unique and personalized gift options
- Easy-to-use AI design tool
- Handcrafted quality
- Suitable for various occasions and themes
- Secure payment options (PayPal)
Cons
- Pricing not explicitly detailed (appears to be around $69.99 per bobblehead)
- Reliance on photo quality for AI design accuracy
- Potential shipping times (not specified)
- The AI tool might require some experimentation to achieve desired results
Tags: Custom bobbleheads, Personalized gifts, AI design, Handcrafted gifts, Birthday gifts, Anniversary gifts, Employee recognition, Holiday gifts
Anime AI - AI Art Photo
Rated 5.0/5 · ~37.5k visits/mo
Anime AI is an AI-powered photo editing app that transforms selfies and videos into anime characters, realistic adventures, and movie-style visuals. It offers features like anime transformation, video transformation, collage making, graphic design tools, and unique photo editing options.
Pros
- Easy-to-use interface.
- Variety of AI-powered transformation options.
- Includes collage maker and graphic design tools.
- Offers unique photo editing features.
Cons
- In-app purchases required for full access.
- Privacy practices may include tracking user data.
- Requires iOS 11.0 or later.
AI Anime Girlfriend
Rated 5.0/5 · ~37.5k visits/mo
AI Anime Girlfriend is a platform where users can chat with AI waifus, generate anime AI art, and engage in fantasy roleplay. It offers a variety of AI anime characters with different personalities, allowing users to create their own AI waifu and enjoy immersive anime AI chat experiences.
Pros
- Wide variety of AI anime characters with different personalities
- Ability to create and customize your own AI waifu
- Engaging anime AI chat experiences
- Anime AI art generation
Cons
- Potential for addictive use
- Ethical concerns regarding AI relationships
- May not appeal to all users
Tags: AI Anime Girlfriend, AI Waifu, Anime AI Chat, AI Art Generator, Fantasy Roleplay, Anime Dating Sim, Waifu Sim
Worlds Beyond
Rated 5.0/5 · ~37.5k visits/mo
Worlds Beyond is a cutting-edge AI Empowered Social Creator Platform with true sandbox style creator tools to allow creators to Create, Host and Monetise immersive and diverse virtual experiences for players to Play, Own and Trade. It allows owners to build anything from their imagination and host multiplayer experiences such as games, competitions, venues, concerts, community hangouts and more.
Pros
- AI-powered tools simplify content creation
- Sandbox environment allows for limitless creativity
- NFT integration enables ownership and trading
- Multiplayer support fosters community engagement
- Potential for monetization of created content
Cons
- Requires downloading the platform
- Reliance on AI may limit creative control for some users
- Success depends on community adoption and engagement
- Potential learning curve for new users
Tags: Metaverse, NFT, Sandbox game, AI, Creator platform, Virtual world, Social platform, Multiplayer
museclip.ai
Rated 5.0/5 · ~37.5k visits/mo
Museclip.ai is an AI tool that transforms 3D base models into realistic characters in real-time. It allows users to unleash creativity with elements drag-and-drop, magic brush, and smart text-prompt editing, enabling rapid character creation, unlimited customization, and smart simplicity in design.
Pros
- Rapid character creation
- Unlimited customization options
- Smart and simple editing with text prompts
- Real-time rendering
- Optimized for gaming and anime character creation
Cons
- Requires a 3D base model to start
- May require a learning curve to master all features
Tags: AI character design, Real-time rendering, 3D modeling, Character customization, Text-to-model, Gaming character creation, Anime character creation, Magic brush
Comicai
Rated 5.0/5 · ~37.5k visits/mo
Comicai is an AI-powered tool that turns any stories into high-quality comics and manga without any drawing skills. It can auto-generates scripts, designs characters, and crafts visuals with ease based on your idea. Comicai allows everyone to be a comic artist!
Pros
- No drawing skills required
- Easy to use
- Fast comic creation
- Character and panel customization
- Story and freestyle modes
Cons
- Reliance on AI for visual style
- Potential limitations in creative control compared to traditional methods
- Quality depends on the input story and prompts
Tags: AI comic generator, Manga creation, Comic creation, AI art, Story visualization, Character design, Panel generation, AI storytelling
Saxior
Rated 5.0/5 · ~37.5k visits/mo
Saxior.com is an ecommerce platform that uses artificial intelligence to revolutionize the way we buy clothes. It allows users to buy t-shirts with unique designs created by AI. Saxior empowers artists with AI, enabling users to create their own style in seconds and showcase new fashion with special AI-generated designs.
Pros
- Unique and personalized clothing designs
- Easy to use AI-powered design creation
- Fast design generation
- Secure payment options
Cons
- Limited product range (currently focused on t-shirts, posters, caps, and mugs)
- Reliance on AI for design may not appeal to all users
Tags: AI clothing design, Personalized clothing, Ecommerce, T-shirt design, Artificial intelligence, Custom design, Text-to-design
Power users
Feature matrix
High-level signals from our directory record. “Tag” columns are substring matches on vendor tags — confirm on each tool page before relying on them for procurement.
| Tool | Free tier | Rating | Traffic/mo | Profile |
|---|---|---|---|---|
| Aikiu Studio | No | 5.0 | 37.5k | Open |
| Crit Design | No | 5.0 | 37.5k | Open |
| TeeAI | No | 5.0 | 37.5k | Open |
| FLYP - Fashion Design Studio | No | 5.0 | 37.5k | Open |
| Glow AI | No | 5.0 | 37.5k | Open |
| Emblify AI | No | 5.0 | 37.5k | Open |
| Stable Video Diffusion | No | 5.0 | 37.5k | Open |
| Ai5 – The AI Art Newsletter | No | 5.0 | 37.5k | Open |
| AiryChat | Yes | 5.0 | 37.5k | Open |
| MetaFeat | No | 5.0 | 37.5k | Open |
| AI Pixar Posters | No | 5.0 | 37.5k | Open |
| HeartVoice Gifts | No | 5.0 | 37.5k | Open |
| Anime AI - AI Art Photo | No | 5.0 | 37.5k | Open |
| AI Anime Girlfriend | No | 5.0 | 37.5k | Open |
| Worlds Beyond | No | 5.0 | 37.5k | Open |
| museclip.ai | No | 5.0 | 37.5k | Open |
| Comicai | No | 5.0 | 37.5k | Open |
| Saxior | No | 5.0 | 37.5k | Open |
Pros & cons of this shortlist
Pros: You get a density of art creative design tools that already passed category matching and ranking signals, which cuts research time versus open-ended search. About 1 entry/entries advertise free access in our data — useful for pilots.
Cons: Any directory view lags vendor roadmaps. Pricing chips and tags are not legal commitments — enterprise buyers should still run security review and contract redlines off each official site.
Pricing analysis
Below is a roll-up of how vendors in this art creative design cluster label themselves in our directory. Treat it as a scanner-friendly shortcut — not a substitute for checkout-page verification.
Premium · $19.99EnterpriseBasic · $4.99Billed Monthly · $12/monthBilled Yearly · $7/monthRansom Asset Pack · $0.00HLGRM Asset Pack · $0.00Anime Design Pack · $0.00Growth · $29.9Basic · $9.9Essential · $19.9Free · $0Premium · $0custom New Year Celebration Sparkle bobb…
Chips summarize tier + price from each record (vendor long copy omitted here). Currency and terms can change without notice.
How we tested and maintain this list
Art and design AI is no longer about "one prompt, one image" — it is about iteration.
We re-check pricing labels and positioning quarterly (or sooner when a vendor ships a materially new SKU). Tools must remain discoverable under this collection’s category scope.
We do not accept payment to appear in a curated ranking slot; sponsored inventory, if any on the wider site, is labeled separately from editorial ordering on this page.
Who should use this collection
Builders shipping art creative design workflows weekly
You need repeatable quality, clear upgrade paths, and pricing that scales with seats or usage. Prioritize tools with strong ratings and transparent tiers in the matrix below.
Teams standardizing procurement
You will care about auditability: capture screenshots of pricing pages, confirm SSO or data residency on vendor sites, and shortlist 2 finalists from the comparison table.
Solo operators optimizing spend
Start from the free-tier column, validate output on your own assets, then upgrade only when a tool clears a hard ROI bar.
Alternatives & next steps
Not an exact fit for “AI Tools for Art & Creative Design (2026)”? Browse adjacent hubs below or jump to the full category — often the best “alternative” is a neighboring workflow, not a me-too clone.
- FLYP - Fashion Design Studio View tool →
- Glow AI View tool →
- Emblify AI View tool →
- Stable Video Diffusion View tool →
- Ai5 – The AI Art Newsletter View tool →
- AiryChat View tool →
Browse the complete art creative design category to find adjacent products that did not fit this editorial framing.
Was this roundup helpful?
Quick signal for our editors — helps prioritize refresh depth for “AI Tools for Art & Creative Design (2026)”.
Latest updates
Layout refreshed: added comparison, matrix, FAQ, and methodology modules for deeper topical coverage.
FAQ
How were tools chosen for “AI Tools for Art & Creative Design (2026)”?
Ideation, reference, rendering, animation — the creative AI stack designers actually ship with. We rank candidates using on-site signals (traffic, ratings, pricing labels) within the art creative design taxonomy, then editors shortlist for practical workflows.
Which tools should I try first?
Look at Aikiu Studio, Crit Design, TeeAI first — they currently lead this list’s scoring. Your final pick should still depend on stack, budget, and compliance needs.
Does this page include free art creative design tools?
Where available, free tiers are called out in the comparison table. This collection includes 2850 tools matching the stated filters — not all offer a permanent free plan.
How often is this list updated?
We revise curated lists as product positioning and pricing change. See the “Latest updates” section on this page for the freshest editorial notes.
Keep exploring
This page is a focused hub — the parent category contains the full competitive set and more filters.