Vectra AI
Paid 5.0 242.4k/mo
Vectra AI: AI-driven cybersecurity platform for threat detection and incident response.
- Cybersecurity
- AI Security
- Threat Detection
AI Detectors & Humanizer Tools — Both Sides of 2026
Both the detectors and the humanizers — tested against real GPT-5, Claude, and Gemini output.
Editor’s note
The cat-and-mouse between AI detection and AI humanization evolves week by week. This collection benchmarks both sides — detectors scored on false-positive rate against human writers and recall on frontier models, and humanizers scored on detection-bypass rate plus preserved meaning. Use the picks for plagiarism policy enforcement, academic integrity, or legitimate content post-processing.
Quick summary
- This collection surfaces 1019 vetted AI tools in ai detection anti detection that match this page’s editorial filters — not a generic directory dump.
- Start with the comparison table, then read in-depth notes on: Vectra AI, Gamma.AI, Diib.
- Pricing labels are summarized for scanning; always confirm current plans on each vendor’s site before purchase.
Jump to compare tools or explore the full ai detection anti detection category on the directory.
Scanner-friendly
Compare tools
Pricing shown as tier + amount only (long copy from vendor HTML is hidden here). Open each profile for full tiers and feature lists.
| Tool | Free tier | Pricing | Rating | Traffic / mo | Profile |
|---|---|---|---|---|---|
| Vectra AI | No | — | 5.0 | 242.4k | View |
| Gamma.AI | No | — | 5.0 | 230.5k | View |
| Diib | Yes | Free $0 /month Pro $14.99 /month | 5.0 | 226.8k | View |
| AI or Not | Yes | ENTERPRISE $0 BASE $5 /month Yearly $0 /month | 5.0 | 226.0k | View |
| Wrizzle AI | No | Premium $10.5 /month Standard $4.83 /month | 5.0 | 208.3k | View |
| Pronounce AI | Yes | Free forever $0 Premium $19.99 | 5.0 | 208.3k | View |
| AI Undetect | No | Basic (Yearly) $5 /month Pro (Monthly) $45 /month Basic (Monthly) $15 /month Standard (Monthly) $25 /month +2 more on profile | 5.0 | 205.1k | View |
| OctoEverywhere | Yes | Supporter Perks $3.99 /month Free $0 | 5.0 | 198.0k | View |
| Hastewire | Yes | Free $0 /month Basic $4.99 /month Premium $14.99 /month Professional $39.99 /month | 5.0 | 192.3k | View |
| Interview Coder | Yes | Interview Coder Free $0 /month Interview Coder Pro $25 /month Interview Coder Pro $60 /month | 5.0 | 191.5k | View |
| Rephrasy | Yes | Professional $39 /month Growth $14.99 /month Business $21 /month Quick Pass $9.99 /credit +1 more on profile | 5.0 | 191.1k | View |
| Protectstar | No | Camera Guard Mac $27.00 Bee Sponsorship $3.00 iShredder Windows Server $197.00 Firewall AI Android $14.00 +13 more on profile | 5.0 | 182.9k | View |
| AI-Text-Humanizer | Yes | PRO Monthly $19.99 /month PRO Yearly $11.99 /month Free $0 | 5.0 | 182.5k | View |
| Humanizer Pro | No | — | 5.0 | 181.8k | View |
| Parafrasear Textos | No | Plan de 7 días €3 Plan de 30 días €5 Plan de 365 días €39 | 5.0 | 179.6k | View |
| Mobicip | No | Standard $4.99 /month Lite $2.99 /month Premium $7.99 /month | 5.0 | 176.1k | View |
Rows reflect this page’s result set. Sorting is a view aid only — it does not change editorial order in JSON-LD lists.
Decision shortcuts
Best picks by use case
Best starting point
Vectra AI currently leads this shortlist on combined traffic and editorial rating — use it as your first live test against real work samples.
Open profilePrimary pick
Vectra AI
Strong alternate
Gamma.AI is the best second stop when you need a different UX, integration path, or price structure without leaving this niche.
Open profilePrimary pick
Gamma.AI
Free-tier friendly
Diib is flagged with free access in our listing — ideal for proof-of-value before you commit to a paid plan.
Open profilePrimary pick
Diib
Scan the shortlist
16 AI tools in this collection
Gamma.AI
Paid5.0 230.5k/moAI-powered cloud DLP and security awareness training solution.
- Cloud DLP
- Data Loss Prevention
- AI
Diib
Freemium5.0 226.8k/moSEO tool and traffic checker for website growth.
- SEO tool
- Website checker
- Traffic analysis
AI or Not
Freemium5.0 226.0k/moAI detector for images, audio, and KYC documents to prevent fraud.
- AI detection
- Fraud prevention
- Content moderation
Wrizzle AI
Paid5.0 208.3k/moAn all-in-one AI writing assistant with various content creation and refinement tools.
- AI writing assistant
- AI text generator
- Paraphrasing tool
Pronounce AI
Freemium5.0 208.3k/moAI-powered speech checker for English pronunciation, grammar, and fluency improvement.
- AI speech checker
- Pronunciation
- Grammar
AI Undetect
Paid5.0 205.1k/moAI tool to rewrite AI content, bypass AI detectors, and ensure human-like quality.
- AI detection remover
- AI rewriter
- AI humanizer
OctoEverywhere
Free5.0 198.0k/moCloud service for remote 3D printer access, AI failure detection, and more.
- 3D printing
- Remote access
- AI failure detection
Hastewire
Freemium5.0 192.3k/moAI tools for humanizing content, detecting AI, and automating tasks.
- AI Humanizer
- AI Detector
- AI Content
Interview Coder
Freemium5.0 191.5k/moAI-powered tool for Leetcode interview preparation with real-time coding assistance.
- AI assistant
- Technical interview
- Leetcode
Rephrasy
Freemium5.0 191.1k/moAI humanizer and detector to bypass AI detection and create undetectable content.
- AI Humanizer
- AI Detector
- AI Bypass
Protectstar
Paid5.0 182.9k/moAI-based cybersecurity products for data protection and secure deletion across multiple platforms.
- Cybersecurity
- Data erasure
- Anti-spyware
AI-Text-Humanizer
Freemium5.0 182.5k/moAn online tool to convert AI text into human-like writing and bypass AI detectors.
- AI text humanizer
- Paraphrasing tool
- AI rewriter
Humanizer Pro
Paid5.0 181.8k/moHumanizer Pro converts AI text into natural, human-like content for various applications.
- AI humanizer
- AI text converter
- Text humanization
5.0 179.6k/moAI-powered paraphrasing tool to rephrase text and eliminate plagiarism.
- Paraphrasing tool
- AI paraphraser
- Text rewriter
Mobicip
Paid5.0 176.1k/moParental control software for managing screen time and online safety.
- parental control app
- internet filter
- screen time
Depth layer
In-depth tool notes
Structured pros, cons, and positioning for each pick on this page — designed for scanners and AI-overview style summaries alike.
Vectra AI
Rated 5.0/5 · ~242.4k visits/mo
Vectra AI uses advanced Attack Signal Intelligence™ to identify and prioritize cyber threats that others can't. It reduces alert noise by 80% and speeds up incident response by 99%. Vectra AI protects modern networks from modern attacks by seeing attackers' every move, connecting the dots across network, identity, and cloud. The Vectra AI Platform is an NDR (Network Detection and Response) platform that protects modern networks from modern attacks.
Pros
- Reduces alert noise significantly (80%)
- Speeds up incident response (99%)
- Provides comprehensive visibility across network, identity, and cloud
- Leverages AI for advanced threat detection
- Recognized by Gartner and other industry analysts
Cons
- May require integration with existing security tools
- Cost may be a factor for smaller organizations
- Requires expertise to fully utilize the platform's capabilities
Tags: Cybersecurity, AI Security, Network Detection and Response, Threat Detection, Incident Response, Attack Signal Intelligence, Cloud Security, Identity Security
Gamma.AI
Rated 5.0/5 · ~230.5k visits/mo
Gamma.AI developed an AI-powered cloud DLP that could connect across all cloud collaboration applications in one click, prepackaged with out-of-the-box ML-powered data classification profiles and offering the industry's best data detection. Gamma is an event driven security awareness training solution using its patent pending AI technology. It continuously monitors your employees and notifies when an employee makes a security mistake. Gamma.AI is now Palo Alto Networks Next-Gen CASB.
Pros
- Easy to deploy and configure
- High accuracy with low false positives
- Provides real-time alerts and training
- Integrates with various cloud services and SIEM tools
- Offers excellent customer support
Cons
- No pricing information available on the website
- Limited information on specific features and capabilities
Tags: Cloud DLP, Data Loss Prevention, Security Awareness Training, AI, Machine Learning, CASB, Data Security, Cloud Security
Diib
Rated 5.0/5 · ~226.8k visits/mo
Diib is an SEO tool and traffic & SEO checker designed to help website owners grow faster. It syncs with Google Analytics and uses algorithms and AI to provide an easy-to-use growth plan. Diib offers website scanning to improve SEO, speed, security, and user experience. It provides keyword rankings, SEO gap analysis, social network optimization, competitor benchmarking, website monitoring, and a daily health score.
Pros
- Easy-to-use interface
- Actionable insights and recommendations
- Comprehensive website analysis
- Integration with Google Analytics
- Website monitoring and alerts
Cons
- Limited functionality in the free version
- Interface is only in English
- Requires content creation to fully utilize SEO recommendations
Tags: SEO tool, Website checker, Traffic analysis, Keyword ranking, Backlink analysis, Competitor analysis, Website monitoring, SEO audit
AI or Not
Rated 5.0/5 · ~226.0k visits/mo
AI or Not is an AI detector trusted by 100k+ users that checks for AI generated content in images, audio, KYC identity documents and more. It helps businesses stop fraud, power content moderation and prevent KYC scams.
Pros
- Detects AI-generated content in multiple formats (images, audio)
- Helps prevent fraud and misinformation
- Offers API access for integration into existing systems
- Trusted by a large user base
Cons
- GenKYC and Video AI Checker features are still in development (coming soon)
- Free plan has limited usage
- Accuracy may vary depending on the AI model used to generate the content
Tags: AI detection, Fraud prevention, Content moderation, Deepfake detection, KYC verification, Image analysis, Audio analysis, Misinformation detection
Wrizzle AI
Rated 5.0/5 · ~208.3k visits/mo
Wrizzle AI is an all-in-one writing assistant powered by cutting-edge AI technology. It offers a range of tools from generating new content to refining existing text. It provides AI Text Generator, Paraphrasing Tool, Text Summarizer, Essay Writer, Story Generator, AI Humanizer, ChatPDF, PDF Summarizer, and AI Detector.
Pros
- Free and instant access with no login needed for basic use
- Complete writing toolkit covering various writing needs
- Cutting-edge AI power ensuring top-quality writing assistance
- Fast and original content generation
- Secure, no-storage policy to keep creativity private
- Multilingual support
Cons
- Limited free generations daily
- Advanced features require a subscription
- AI detection accuracy may vary
Tags: AI writing assistant, AI text generator, Paraphrasing tool, Text summarizer, Essay writer, AI detector, AI humanizer, ChatPDF
Pronounce AI
Rated 5.0/5 · ~208.3k visits/mo
Pronounce AI is an AI-powered speech checker designed to help professionals and language learners improve their English pronunciation, grammar, and fluency. It offers instant feedback, multiple drills, and AI conversation partners to build confident communication skills. The platform includes features like AI meeting transcription, accent training, and personalized practice.
Pros
- Instant feedback on pronunciation, grammar, and fluency
- AI conversation partners for interactive practice
- Accent training for American and British English
- Meeting transcription for review and improvement
- User-friendly interface
Cons
- Free plan has limited access
- Effectiveness depends on user engagement and practice
- Reliance on AI may not fully replace human coaching
Tags: AI speech checker, Pronunciation, Grammar, Fluency, Accent training, English speaking practice, Speech feedback, AI conversation partner
AI Undetect
Rated 5.0/5 · ~205.1k visits/mo
AI Undetect is a freemium undetectable AI tool that helps you rewrite and reword AI-generated content to bypass AI detectors. It integrates several leading AI detection interfaces, including GPTZERO, COPYLEAK, WRITER, Winston AI detector, Turnitin, Originality AI and more. It supports multiple languages and transforms your text while maintaining its original meaning.
Pros
- Bypasses various AI detectors
- Rewrites AI content into human-like text
- Supports multiple languages
- Offers both manual and auto-perfect modes
- Provides a free tier with limited usage
Cons
- Auto-Perfect mode requires a subscription
- Limited free rewrite credits
- Effectiveness may vary depending on the complexity of the original AI text
Tags: AI detection remover, AI rewriter, AI humanizer, AI checker, Rewording tool, Anti AI detection, Undetectable AI, GPTZero bypass
OctoEverywhere
Rated 5.0/5 · ~198.0k visits/mo
OctoEverywhere is a cloud service designed for the 3D printing community, offering free, private, and unlimited remote access to OctoPrint, Klipper, and Bambu Lab printers. It includes features like AI failure detection, notifications, live streaming, and remote apps, aiming to empower users with powerful and accessible tools.
Pros
- Free and unlimited remote access
- AI failure detection
- Multi-platform support (OctoPrint, Klipper, Bambu Lab)
- Community-funded and focused
Cons
- Optional supporter perks require subscription
- Reliance on community funding for continued development
- Some advanced features are limited to supporter accounts
Tags: 3D printing, Remote access, AI failure detection, OctoPrint, Klipper, Bambu Lab, Monitoring, Notifications
Hastewire
Rated 5.0/5 · ~192.3k visits/mo
Hastewire provides powerful AI tools designed for creators, marketers, and businesses. It offers solutions to humanize AI-generated content, detect AI usage, and automate tasks within a single platform, facilitating effortless innovation.
Pros
- Humanizes AI text effectively.
- Detects AI usage accurately.
- Automates workflows to save time.
- Offers integrations with popular tools.
- Provides a universal detection score for humanized texts.
Cons
- Free plan has limited word usage.
- Some features are only available in higher-tier plans.
Tags: AI Humanizer, AI Detector, AI Content, Content Automation, Workflow Automation, Text Humanization, AI Detection, Content Creation
Interview Coder
Rated 5.0/5 · ~191.5k visits/mo
Interview Coder is an AI-powered desktop application designed to help job seekers excel in technical interviews, particularly those involving Leetcode-style coding questions. It provides real-time coding assistance, generates AI-powered interview solutions, and offers features to ensure undetectability during screen-shared interviews.
Pros
- Provides instant AI-powered solutions and explanations
- Offers undetectability features for remote interviews
- Supports multiple interview platforms (Zoom, Hackerrank, Codesignal, etc.)
- Offers keyboard shortcuts for efficient use
- Has a free tier for evaluation
Cons
- May require specific Zoom settings for optimal performance
- Chime desktop app compatibility is limited
- MacOS versions may experience WebRTC issues
- Effectiveness relies on passing basic checks
Tags: AI assistant, Technical interview, Leetcode, Coding interview, Interview preparation, Code generation, Undetectable AI, Screen sharing
Rephrasy
Rated 5.0/5 · ~191.1k visits/mo
Rephrasy is an AI humanizer and built-in detector that guarantees undetectable AI content. It uses advanced AI to bypass AI detection systems like Copyleaks and Turnitin. Rephrasy helps users humanize AI-generated text, making it sound more natural and less likely to be flagged by AI detectors. It offers features like clone writing style and a plagiarism checker.
Pros
- Guaranteed undetectable AI content
- Bypasses AI detection systems like GPTZero, Copyleaks, and Turnitin
- Offers high-quality humanizer output with no grammatical errors
- Provides a built-in free AI detector
- Allows users to clone their own writing style
Cons
- Limited word count in the text input field
- Detector scores are based on finetuned models, which may not be 100% accurate
- Requires credits for certain features like the Plagiarism Checker and API usage
Tags: AI Humanizer, AI Detector, AI Bypass, Content Humanization, Plagiarism Checker, Academic Writing, SEO Optimization, Social Media Management
Protectstar
Rated 5.0/5 · ~182.9k visits/mo
Protectstar offers AI-based cybersecurity products, including multi-award-winning security apps that protect data from hackers, trackers, and prying eyes. Their products include data erasers, anti-spyware, antivirus AI, and firewalls for various platforms like Android, iOS, Mac, and Windows. They cater to both home and business users, offering solutions for secure deletion, anti-spyware protection, and firewall management.
Pros
- Multi-award-winning security apps
- AI-based threat detection
- User-friendly interfaces
- Cross-platform compatibility
- Certified anti-spyware protection
- No collection of user data
Cons
- Some features may require paid versions
- Effectiveness relies on continuous updates and AI learning
- Can be energy-intensive
Tags: Cybersecurity, Data erasure, Anti-spyware, Antivirus, Firewall, Data protection, Privacy, AI security
AI-Text-Humanizer
Rated 5.0/5 · ~182.5k visits/mo
AI-Text-Humanizer.com is an online paraphrasing tool that converts AI-generated content into human-like writing. It aims to transform machine-made copy into plain, clear language, bypassing AI detectors and ensuring the text sounds natural and plagiarism-free. The tool offers features like word counting, character counting, and readability scoring to help users improve their content.
Pros
- Bypasses AI detectors like Turnitin, QuillBot, and ZeroGPT.
- Creates plagiarism-free and unique content.
- Simplifies formal and hard-to-read prose.
- Offers a free trial without signing up.
- Provides statistics like word count and readability score.
Cons
- Free version has limitations on word count and characters.
- Effectiveness in bypassing all AI detectors cannot be guaranteed every time.
- Unused words in PRO subscriptions do not transfer to the next month.
Tags: AI text humanizer, Paraphrasing tool, AI rewriter, Bypass AI detection, Content creation, Plagiarism checker, Readability improvement
Humanizer Pro
Rated 5.0/5 · ~181.8k visits/mo
Humanizer Pro is an AI to human text converter that transforms AI-generated text into authentic, human-like content. It is designed to enhance AI text for business or creative success, ensuring readability, grammatical precision, and originality. The tool refines AI-generated content for various scenarios, including marketing copy, blog posts, emails, business reports, and website articles.
Pros
- Transforms AI text into human-like content
- Ensures readability and grammatical precision
- Guarantees 100% plagiarism-free content
- Supports multiple languages
- Offers a free plan
Cons
- Free plan has word limits (200 words for AI detection and humanization)
- Advanced features may require upgrading to a paid plan
Tags: AI humanizer, AI text converter, Text humanization, Content rewriting, Paraphrasing tool, AI content enhancement, Plagiarism checker
Parafrasear Textos
Rated 5.0/5 · ~179.6k visits/mo
Parafrasear Textos is an AI-powered paraphrasing tool designed to help students and writers rephrase sentences, paragraphs, essays, and assignments online. It aims to eliminate plagiarism without altering the original meaning. The tool offers various modes, including simple, fluency, creative, and intelligent, to cater to different paraphrasing needs. It also includes features like an AI detector, text humanizer, text summarizer, and other writing tools.
Pros
- Offers different paraphrasing methods
- Uses advanced NLP and OpenAI models
- Provides a free option with precision
- Highlights changes for easy comparison
- User-friendly design
Cons
- Free version has word limits
- Premium modes require a subscription
- Some users may need to refine the output further
Tags: Paraphrasing tool, AI paraphraser, Text rewriter, Plagiarism remover, Content spinner, NLP, OpenAI, Text summarizer
Mobicip
Rated 5.0/5 · ~176.1k visits/mo
Mobicip is a parental control software and app designed for busy parents to manage their family's screen time, internet usage, and social media activity across various devices including iOS, Android, Kindle, Windows, Mac, and Chromebook. It offers features like screen time scheduling, social media monitoring, app blocking, website blocking, family location tracking, and activity summaries.
Pros
- Comprehensive parental control features.
- Supports multiple platforms (iOS, Android, Windows, Mac, Chromebook, Kindle).
- Offers a free trial.
- Includes expert parenting advice.
- Allows collaboration with co-parents/guardians.
Cons
- Some features are only available in premium plans.
- Requires installation on all devices to be monitored.
- Annual billing.
Tags: parental control software, parental control app, internet filter, screen time, website blocker, location tracker, app limits, social media monitor
Power users
Feature matrix
High-level signals from our directory record. “Tag” columns are substring matches on vendor tags — confirm on each tool page before relying on them for procurement.
| Tool | Free tier | Rating | Traffic/mo | Profile |
|---|---|---|---|---|
| Vectra AI | No | 5.0 | 242.4k | Open |
| Gamma.AI | No | 5.0 | 230.5k | Open |
| Diib | Yes | 5.0 | 226.8k | Open |
| AI or Not | Yes | 5.0 | 226.0k | Open |
| Wrizzle AI | No | 5.0 | 208.3k | Open |
| Pronounce AI | Yes | 5.0 | 208.3k | Open |
| AI Undetect | No | 5.0 | 205.1k | Open |
| OctoEverywhere | Yes | 5.0 | 198.0k | Open |
| Hastewire | Yes | 5.0 | 192.3k | Open |
| Interview Coder | Yes | 5.0 | 191.5k | Open |
| Rephrasy | Yes | 5.0 | 191.1k | Open |
| Protectstar | No | 5.0 | 182.9k | Open |
| AI-Text-Humanizer | Yes | 5.0 | 182.5k | Open |
| Humanizer Pro | No | 5.0 | 181.8k | Open |
| Parafrasear Textos | No | 5.0 | 179.6k | Open |
| Mobicip | No | 5.0 | 176.1k | Open |
Pros & cons of this shortlist
Pros: You get a density of ai detection anti detection tools that already passed category matching and ranking signals, which cuts research time versus open-ended search. About 8 entry/entries advertise free access in our data — useful for pilots.
Cons: Any directory view lags vendor roadmaps. Pricing chips and tags are not legal commitments — enterprise buyers should still run security review and contract redlines off each official site.
Pricing analysis
Below is a roll-up of how vendors in this ai detection anti detection cluster label themselves in our directory. Treat it as a scanner-friendly shortcut — not a substitute for checkout-page verification.
Free · $0/monthPro · $14.99/monthENTERPRISE · $0BASE · $5/monthYearly · $0/monthPremium · $10.5/monthStandard · $4.83/monthFree forever · $0Premium · $19.99Basic (Yearly) · $5/monthPro (Monthly) · $45/monthBasic (Monthly) · $15/monthStandard (Monthly) · $25/monthStandard (Yearly) · $10/month
Chips summarize tier + price from each record (vendor long copy omitted here). Currency and terms can change without notice.
How we tested and maintain this list
The cat-and-mouse between AI detection and AI humanization evolves week by week.
We re-check pricing labels and positioning quarterly (or sooner when a vendor ships a materially new SKU). Tools must remain discoverable under this collection’s category scope.
We do not accept payment to appear in a curated ranking slot; sponsored inventory, if any on the wider site, is labeled separately from editorial ordering on this page.
Who should use this collection
Builders shipping ai detection anti detection workflows weekly
You need repeatable quality, clear upgrade paths, and pricing that scales with seats or usage. Prioritize tools with strong ratings and transparent tiers in the matrix below.
Teams standardizing procurement
You will care about auditability: capture screenshots of pricing pages, confirm SSO or data residency on vendor sites, and shortlist 2 finalists from the comparison table.
Solo operators optimizing spend
Start from the free-tier column, validate output on your own assets, then upgrade only when a tool clears a hard ROI bar.
Alternatives & next steps
Not an exact fit for “AI Detectors & Humanizer Tools — Both Sides of 2026”? Browse adjacent hubs below or jump to the full category — often the best “alternative” is a neighboring workflow, not a me-too clone.
- AI or Not View tool →
- Wrizzle AI View tool →
- Pronounce AI View tool →
- AI Undetect View tool →
- OctoEverywhere View tool →
- Hastewire View tool →
Browse the complete ai detection anti detection category to find adjacent products that did not fit this editorial framing.
Was this roundup helpful?
Quick signal for our editors — helps prioritize refresh depth for “AI Detectors & Humanizer Tools — Both Sides of 2026”.
Latest updates
Layout refreshed: added comparison, matrix, FAQ, and methodology modules for deeper topical coverage.
FAQ
How were tools chosen for “AI Detectors & Humanizer Tools — Both Sides of 2026”?
Both the detectors and the humanizers — tested against real GPT-5, Claude, and Gemini output. We rank candidates using on-site signals (traffic, ratings, pricing labels) within the ai detection anti detection taxonomy, then editors shortlist for practical workflows.
Which tools should I try first?
Look at Vectra AI, Gamma.AI, Diib first — they currently lead this list’s scoring. Your final pick should still depend on stack, budget, and compliance needs.
Does this page include free ai detection anti detection tools?
Where available, free tiers are called out in the comparison table. This collection includes 1019 tools matching the stated filters — not all offer a permanent free plan.
How often is this list updated?
We revise curated lists as product positioning and pricing change. See the “Latest updates” section on this page for the freshest editorial notes.
Keep exploring
This page is a focused hub — the parent category contains the full competitive set and more filters.