About Dig - Social Video Intelligence Platform
Dig - Social Video Intelligence Platform — Dig is a Social Video Intelligence Platform that enables companies to see, understand, and control the life of their brands on Social Video in a Video-First world. It offers complete global coverage of Social Video, allowing brands to see what’s being talked about, shown, and said about their brand across billions of videos worldwide. Dig uses in-video analysis to decode every detail inside video content, including spoken words, visuals, products, captions, and more. It also extracts narratives, groups clips together to surface current and emerging themes, and provides real-time reporting and alerts.
Top use cases
- Reputation Intelligence: Detect damaging viral narratives, disinformation, fake news, and sensitive information leaks.
- Consumer & Content Intelligence: Analyze product complaints, measure brand perception, assess content impact, and identify influencers.
Built for
Key features
- Video-first collection covering over 90% of social videos
- In-video analysis decoding spoken words, visuals, products, and captions
- Narrative extraction to surface current and emerging themes
- Real-time reporting and alerts for brand monitoring
Pros & cons
Pros
- Comprehensive coverage of social video content
- Detailed in-video analysis
- Real-time alerts for immediate action
- Helps brands understand and control their social video presence
Cons
- May be expensive for smaller brands
- Requires expertise to interpret data effectively
- The platform's effectiveness depends on the accuracy of its algorithms
Company information
Frequently asked questions
What does Dig do?
Dig helps brands see, understand, and control their presence on social video by providing comprehensive coverage, in-video analysis, narrative extraction, and real-time reporting.
How does Dig analyze social videos?
Dig decodes every detail inside video content, including spoken words, visuals, products, captions, and more.
What kind of intelligence does Dig provide?
Dig provides Reputation Intelligence and Consumer & Content Intelligence.
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