5.0 22.5k/mo
Chrome extension for AI-powered tweet generation, multilingual support, and AI tweet detection.
- AI tweet generator
- Twitter extension
- Multilingual tweets
AI Detectors & Humanizer Tools — Both Sides of 2026
Both the detectors and the humanizers — tested against real GPT-5, Claude, and Gemini output.
Editor’s note
The cat-and-mouse between AI detection and AI humanization evolves week by week. This collection benchmarks both sides — detectors scored on false-positive rate against human writers and recall on frontier models, and humanizers scored on detection-bypass rate plus preserved meaning. Use the picks for plagiarism policy enforcement, academic integrity, or legitimate content post-processing.
Quick summary
- This collection surfaces 1019 vetted AI tools in ai detection anti detection that match this page’s editorial filters — not a generic directory dump.
- Start with the comparison table, then read in-depth notes on: ChatGPT for Twitter, Dig - Social Video Intelligence Platform, JetCounter.
- Pricing labels are summarized for scanning; always confirm current plans on each vendor’s site before purchase.
Jump to compare tools or explore the full ai detection anti detection category on the directory.
Scanner-friendly
Compare tools
Pricing shown as tier + amount only (long copy from vendor HTML is hidden here). Open each profile for full tiers and feature lists.
| Tool | Free tier | Pricing | Rating | Traffic / mo | Profile |
|---|---|---|---|---|---|
| ChatGPT for Twitter | No | — | 5.0 | 22.5k | View |
| Dig - Social Video Intelligence Platform | No | — | 5.0 | 22.5k | View |
| JetCounter | Yes | Free $0 /month Essential Bundle $1 /month | 5.0 | 22.5k | View |
| AI Tweet Ideas | No | — | 5.0 | 22.5k | View |
| Intelligence Lab | No | — | 5.0 | 22.5k | View |
| Remail | No | Pro (Monthly) $9 /month Team (Monthly) $99 /seat Team (Yearly) $69 /seat Unlimited (Yearly) $14 /seat +3 more on profile | 5.0 | 22.5k | View |
| AI Detector - Text Validator | No | 1000 Credits $17.99 /credit 500 Credits $8.99 /credit 100 Credits $2.99 /credit | 5.0 | 22.5k | View |
| Humanize AI Text | No | — | 5.0 | 22.5k | View |
| Yesber AI Camera | No | — | 5.0 | 22.5k | View |
| SEO Co-Pilot | No | Keyword Discovery $14 /month SEO Co-pilot AI Analysis & Generation $144 /month SEO Co-pilot AI Analysis & Generation $54 /month SEO Co-pilot AI Analysis & Generation $74 /month +1 more on profile | 5.0 | 22.5k | View |
| Robi | No | Team $10 /month Pro $5 /month Enterprise Let’stalk Enterprise X Word Tokens, X Imag… | 5.0 | 22.5k | View |
| UndetectableGPT.ai | No | — | 5.0 | 22.5k | View |
| Reescribirtextos.com | No | — | 5.0 | 22.5k | View |
| SmartStudi | Yes | Free Trial $0.00 /credit Unlimited $9.99 /month | 5.0 | 22.5k | View |
| Essayget | No | — | 5.0 | 22.5k | View |
| AI Essay Writer | No | VIP $12.00 /month Premium $9.00 /month Basic $5.99 /month | 5.0 | 22.5k | View |
Rows reflect this page’s result set. Sorting is a view aid only — it does not change editorial order in JSON-LD lists.
Decision shortcuts
Best picks by use case
Best starting point
ChatGPT for Twitter currently leads this shortlist on combined traffic and editorial rating — use it as your first live test against real work samples.
Open profilePrimary pick
ChatGPT for Twitter
Strong alternate
Dig - Social Video Intelligence Platform is the best second stop when you need a different UX, integration path, or price structure without leaving this niche.
Open profilePrimary pick
Dig - Social Video Intelligence Platform
Free-tier friendly
JetCounter is flagged with free access in our listing — ideal for proof-of-value before you commit to a paid plan.
Open profilePrimary pick
JetCounter
Scan the shortlist
16 AI tools in this collection
5.0 22.5k/moDig is a social video intelligence platform for brand monitoring and control.
- Brand Monitoring
- Reputation Management
- Video Analysis
JetCounter
Free5.0 22.5k/moAI-powered mobile app for real-time item counting with high accuracy and customization.
- AI counting app
- Item counting
- Inventory management
AI Tweet Ideas
Paid5.0 22.5k/moAI-powered tweet idea generator based on your content style.
- AI tweet generator
- Tweet ideas
- Content creation
Intelligence Lab
Paid5.0 22.5k/moAI solutions provider specializing in automation, content creation, and chatbot training.
- AI platform
- AI tools
- Content generation
Remail
Paid5.0 22.5k/moAI-powered Chrome extension for Gmail that drafts high-quality email replies quickly.
- AI Email Assistant
- Gmail Extension
- Productivity Tool
5.0 22.5k/moApp to detect AI-generated text with high accuracy.
- AI detection
- Text analysis
- Content authenticity
Humanize AI Text
Paid5.0 22.5k/moA tool to humanize AI text and bypass AI detectors.
- AI humanizer
- AI detection bypass
- Text rewriting
Yesber AI Camera
Paid5.0 22.5k/moAI camera for generating professional-quality images and videos online.
- AI camera
- AI chatbot
- Image generation
SEO Co-Pilot
Paid5.0 22.5k/moAI-powered SEO tool for keyword research, content generation, and on-page optimization.
- SEO
- AI
- Keyword Research
Robi
Paid5.0 22.5k/moAI-powered content creation platform for generating various types of content.
- AI content generation
- Content creation
- AI text
5.0 22.5k/moTransforms AI text into human-like writing to bypass AI detection.
- AI humanizer
- AI rewriter
- Undetectable AI
5.0 22.5k/moAI-powered writing tool for rewriting texts with different paraphrasing modes.
- AI writing tool
- Paraphrasing
- Text rewriting
SmartStudi
Free5.0 22.5k/moAI writing tools for students: AI detection, paraphrasing, citation, essay generation, and grammar check.
- AI Detector
- Plagiarism Checker
- Paraphrasing Tool
Essayget
Paid5.0 22.5k/moAI content checker, humanizer, and essay writer.
- AI Detector
- AI Humanizer
- AI Writer
AI Essay Writer
Paid5.0 22.5k/moAI essay generation and human essay writing services with AI detection bypass.
- AI essay writer
- Essay generator
- AI homework helper
Depth layer
In-depth tool notes
Structured pros, cons, and positioning for each pick on this page — designed for scanners and AI-overview style summaries alike.
ChatGPT for Twitter
Rated 5.0/5 · ~22.5k visits/mo
ChatGPT for Twitter is a Chrome extension that enhances the Twitter experience by providing AI-powered tweet generation and analysis. It allows users to create multilingual tweets in various moods, detect AI-generated tweets from others, and communicate seamlessly across languages. The extension aims to empower users to express themselves clearly and concisely, fostering public debate and strengthening democracy.
Pros
- Free to use
- Multilingual support
- AI-powered tweet generation
- AI tweet detection
- Easy integration with Twitter
Cons
- Reliance on AI for content creation
- Potential for misuse in spreading misinformation (AI-generated tweets)
- Accuracy of AI detection may vary
Tags: AI tweet generator, Twitter extension, Multilingual tweets, AI detection, Social media, GPT-3.5, GPT-4
Dig - Social Video Intelligence Platform
Rated 5.0/5 · ~22.5k visits/mo
Dig is a Social Video Intelligence Platform that enables companies to see, understand, and control the life of their brands on Social Video in a Video-First world. It offers complete global coverage of Social Video, allowing brands to see what’s being talked about, shown, and said about their brand across billions of videos worldwide. Dig uses in-video analysis to decode every detail inside video content, including spoken words, visuals, products, captions, and more. It also extracts narratives, groups clips together to surface current and emerging themes, and provides real-time reporting and alerts.
Pros
- Comprehensive coverage of social video content
- Detailed in-video analysis
- Real-time alerts for immediate action
- Helps brands understand and control their social video presence
Cons
- May be expensive for smaller brands
- Requires expertise to interpret data effectively
- The platform's effectiveness depends on the accuracy of its algorithms
Tags: Social Video Intelligence, Brand Monitoring, Reputation Management, Video Analysis, Social Media Analytics, Content Intelligence, Influencer Identification, Crisis Management
JetCounter
Rated 5.0/5 · ~22.5k visits/mo
JetCounter is an AI-powered mobile app designed to count items in real-time using computer vision software. It simplifies manual counting processes by providing accurate item detection, real-time processing, and customization options. The app offers inbuilt templates for various categories, manual correction capabilities, and PDF report exporting with location data.
Pros
- Lighting-fast performance with advanced AI algorithms
- Easy to use with user-friendly design and tutorials
- Endless customization with templates and settings
- Accurate item detection with high precision and reliability
- Real-time processing for instant data analysis
- Manual correction for precise results
- PDF report export with location data
Cons
- Requires a clean camera and good lighting for optimal performance
- Performance may vary based on Android device
- Some features require a paid subscription
Tags: AI counting app, Item counting, Inventory management, Computer vision, Real-time processing, Mobile app, Object detection
AI Tweet Ideas
Rated 5.0/5 · ~22.5k visits/mo
Beat writer’s block. Describe your content style — get a personalized list of 60 tweet ideas. Powered by AI. Generate up to 5 content plans per account. Save them in PDF or copy them to Notion.
Pros
- Helps overcome writer's block
- Provides personalized tweet ideas
- Saves time on content creation
- Offers content planning features
Cons
- Reliance on AI may limit originality
- Effectiveness depends on the accuracy of content style description
- Limited information on the AI model's training data
Tags: AI tweet generator, Tweet ideas, Content creation, Social media marketing, Writer's block, Content planning, Twitter content
Intelligence Lab
Rated 5.0/5 · ~22.5k visits/mo
Intelligence Lab is a digital firm dedicated to providing AI solutions such as our AI-driven platform that provides businesses with powerful automation tools to streamline operations, boost online presence, and enhance productivity. We specialize in AI-powered content creation, image generation, social media management, and chatbot training.
Pros
- User-friendly platform suitable for non-technical users
- Comprehensive support including documentation and tutorials
- Wide range of AI-powered tools for various business needs
- Solutions tailored for small and medium-sized businesses
Cons
- No pricing information available on the website
- Limited details on custom AI model development
Tags: AI platform, AI tools, Content generation, Image generation, Social media management, Chatbot training, Business data analysis, Automation
Remail
Rated 5.0/5 · ~22.5k visits/mo
Remail is a Chrome extension for Gmail that uses artificial intelligence to draft high-quality email replies in seconds. It is an All-in-One AI Assistant accessible across the web, offering features like AI Chat, AI Email Assistant, AI Sidebar, and various content creation and productivity tools. Remail helps users write and reply to emails 10x faster in any language, summarize web pages and videos, and translate web pages for a bilingual reading experience. It also provides AI-powered assistance for LinkedIn, image generation, and more.
Pros
- Saves time by automating email responses
- Offers a wide range of AI-powered tools in one place
- Improves productivity across various tasks
- Supports multiple languages
- Integrates seamlessly with Gmail and other web pages
Cons
- Requires a subscription for full access to all features
- AI-generated content may require editing for accuracy and tone
- Reliance on AI may reduce personal touch in communications
Tags: AI Email Assistant, Gmail Extension, Productivity Tool, AI Chat, Content Creation, AI Writer, AI Reader, AI Translator
AI Detector - Text Validator
Rated 5.0/5 · ~22.5k visits/mo
AI Detector - Text Validator is an application available on the App Store for iPhone, iPad, iPod touch, and Mac OS X. It helps users determine whether a text is AI-generated or human-generated with claimed accuracy of over 99%. The app allows users to copy and paste text, scan physical documents, or import PDFs for analysis. It provides a percentage indicating how much of the text is AI-generated, assisting content creators, students, and teachers in avoiding penalties from social media and search engines for using AI-generated content.
Pros
- Easy-to-use interface
- High claimed accuracy (over 99%)
- Multiple input methods (copy-paste, scan, PDF import)
- Provides a clear percentage result
Cons
- Accuracy may vary based on user reviews
- Requires iOS 16.0 or later for iPhone and iPad, and macOS 13.0.0 or later for Mac
- Limited free credits; requires in-app purchases for more usage
Tags: AI detection, Text analysis, Content authenticity, AI content detection, Plagiarism detection
Humanize AI Text
Rated 5.0/5 · ~22.5k visits/mo
Humanize AI Text is a tool designed to bypass AI detection by transforming AI-generated text into content that mimics human writing. It uses advanced algorithmic technology to analyze and identify patterns in human writing, trained on millions of datasets, to effectively avoid AI detection.
Pros
- Bypasses AI detectors effectively
- Uses advanced algorithms to mimic human writing
- Offers various products for marketing, CRM, and project management
Cons
- Effectiveness may vary depending on the AI detector used
- The quality of humanization depends on the complexity of the original AI text
- Some features may require a paid subscription
Tags: AI humanizer, AI detection bypass, Text rewriting, Content humanization, AI bypasser, Marketing automation, CRM, Project management
Yesber AI Camera
Rated 5.0/5 · ~22.5k visits/mo
Yesber AI Camera is an AI camera that generates professional-quality blockbusters online. It allows everyone to pursue beauty and handsome quickly, and have their own AI photographer! Yesber AI offers comprehensive functionality spanning chatbot, image and video understanding, image generation, document processing, web search integration, tool utilization, and artifacts.
Pros
- Comprehensive AI functionality
- Easy to use for generating high-quality content
- Wide range of applications including image, video, and text processing
- Offers free and potentially paid options
Cons
- May require a learning curve to fully utilize all features
- Potential limitations on free usage
- Reliance on AI may reduce creative control
Tags: AI camera, AI chatbot, Image generation, Video generation, Document summarization, Code generation, AI UI design, AI web development
SEO Co-Pilot
Rated 5.0/5 · ~22.5k visits/mo
SEO Co-Pilot is an AI-powered on-page SEO optimization tool and content generator. It uses advanced AI to uncover lucrative keywords, spy on competitors, generate review content, and optimize SEO metrics. It organizes reports into projects and utilizes Google's AI for comprehensive insights. It is developed and tested within Josh Bachynski's SEO University and powered by REAL scientific method, engineered and supported by hundreds and hundreds of controlled Google SERP tests!
Pros
- AI-powered for accurate and expert-approved SEO.
- Saves time with advanced AI for precision keyword targeting.
- Generates high-quality, human-level content quickly.
- Offers science-backed on-page precision for repeatable ranking boosts.
- Helps stay up-to-date with Google algorithm changes.
- Reduces operational costs and standardizes SEO processes.
Cons
- May require some learning to fully utilize all features.
- Effectiveness depends on the quality of input and niche competitiveness.
Tags: SEO, AI, Keyword Research, Content Generation, On-Page Optimization, Competitor Analysis, SEO Audit, AI Content
Robi
Rated 5.0/5 · ~22.5k visits/mo
Robi is an AI-powered content creation platform designed to help individuals and businesses generate high-quality and engaging text, image, code, chat, and speech content. It offers a suite of advanced tools for creating, editing, and rewriting content, including AI-integrated editors, content templates, and AI helpers. Robi also provides features for training AI bots, customizing brand voices, and automating CMS updates and social media post scheduling.
Pros
- Offers a wide range of AI-powered content creation tools
- Provides solutions for various professional needs (students, educators, startups, enterprises, developers)
- Supports integrations with popular platforms like WordPress, LinkedIn, and X (Twitter)
- Offers customizable AI bots and brand voice features
- Provides a free trial option
Cons
- Pricing can vary based on usage and features
- Some features are still under development (e.g., Instagram integration)
- Enterprise solutions require contacting sales for tailored pricing
Tags: AI content generation, Content creation, AI text, AI image, AI bot, Brand voice, AI automation, Content marketing
UndetectableGPT.ai
Rated 5.0/5 · ~22.5k visits/mo
UndetectableGPT.ai is a tool designed to transform AI-generated content into human-like writing, making it undetectable by AI checkers like GPTZero and ZeroGPT. It utilizes advanced algorithms to restructure sentences, rephrase text intelligently, and adjust syntax precisely, ensuring the content appears naturally written and maintains its original meaning. The platform offers undetectable AI free online solutions to create undetectable GPT content.
Pros
- Transforms AI-generated text into human-like writing
- Bypasses AI checkers like GPTZero and ZeroGPT
- Offers free online access
- Suitable for various writing tasks
Cons
- Effectiveness may vary depending on the complexity of the original AI-generated text
- Requires an internet connection to use the online tool
Tags: AI humanizer, AI rewriter, Undetectable AI, GPTZero bypass, ZeroGPT bypass, AI detection bypass, Content humanization, Text transformation
Reescribirtextos.com
Rated 5.0/5 · ~22.5k visits/mo
Reescribirtextos.com is an AI-powered writing tool designed to help users rewrite texts easily. The Chrome extension offers different paraphrasing modes, including Basic, Medium, and anti-plagiarism, to improve writing flow, clarity, and originality.
Pros
- Saves valuable time
- Improves writing quality
- Increases text originality
- Removes plagiarism
- Expands vocabulary
- Easy to use
Cons
- Paid positioning without clear pricing chips here — verify checkout details before budgeting.
Tags: AI writing tool, Paraphrasing, Text rewriting, Plagiarism removal, Content creation, Word changer
SmartStudi
Rated 5.0/5 · ~22.5k visits/mo
SmartStudi is an AI-powered platform designed to help students and professionals improve their writing and avoid plagiarism. It offers a suite of tools including an AI detector, paraphraser, citation generator, essay generator, summarizer, and grammar checker. The platform aims to ensure content is original, undetectable by AI detection software, and grammatically correct.
Pros
- Comprehensive suite of AI writing tools.
- User-friendly interface with easy document uploading.
- Helps avoid AI detection and plagiarism.
- Supports multiple file formats.
- Offers a free trial.
Cons
- Even 100% human written text gets flagged as AI, therefore content with a score at or below 10% doesn't get flagged as AI generated.
- Some features are limited in the free trial.
- Requires a subscription for unlimited access.
Tags: AI Detector, Plagiarism Checker, Paraphrasing Tool, Citation Generator, Essay Generator, Summarizer, Grammar Checker, Undetectable AI Chatbot
Essayget
Rated 5.0/5 · ~22.5k visits/mo
Essayget is an AI-powered platform offering tools for AI content detection, humanization, and writing. It helps users transform AI-generated content into natural, undetectable text and provides an AI Essay Writer for creating various types of essays instantly. Essayget aims to assist students and professionals in bypassing AI detectors and ensuring originality in their work.
Pros
- Bypasses top AI detectors.
- Provides plagiarism-free content.
- Generates accurate citations and reference pages.
- Offers a free Turnitin Post-AI Detection Report.
- Allows uploading of sources and professor requirements.
Cons
- Pricing information is not explicitly provided on the landing page.
- Effectiveness may vary depending on the complexity of the AI-generated text.
- Reliance on AI tools may reduce original thinking and writing skills.
Tags: AI Detector, AI Humanizer, AI Writer, Essay Writer, Plagiarism Checker, Citation Generator, Academic Writing, Content Creation
AI Essay Writer
Rated 5.0/5 · ~22.5k visits/mo
AI Essay Writer is a website that offers services for generating essays using AI technology. It provides features like fast delivery, cost-effectiveness, and customizable essays designed to bypass AI detection tools. The site also offers human-written essay services and various subscription plans.
Pros
- Fast essay generation
- Cost-effective solutions
- Customizable essays
- AI detection bypass
- Human-written options available
- Variety of helpful tools (citation generator, grammar checker, etc.)
Cons
- AI-generated content may require editing
- Reliance on AI may hinder critical thinking skills
- Potential for academic dishonesty if used inappropriately
Tags: AI essay writer, Essay generator, AI homework helper, AI detection bypass, Content humanizer, Academic writing, Essay writing service, Citation generator
Power users
Feature matrix
High-level signals from our directory record. “Tag” columns are substring matches on vendor tags — confirm on each tool page before relying on them for procurement.
| Tool | Free tier | Rating | Traffic/mo | Profile |
|---|---|---|---|---|
| ChatGPT for Twitter | No | 5.0 | 22.5k | Open |
| Dig - Social Video Intelligence Platform | No | 5.0 | 22.5k | Open |
| JetCounter | Yes | 5.0 | 22.5k | Open |
| AI Tweet Ideas | No | 5.0 | 22.5k | Open |
| Intelligence Lab | No | 5.0 | 22.5k | Open |
| Remail | No | 5.0 | 22.5k | Open |
| AI Detector - Text Validator | No | 5.0 | 22.5k | Open |
| Humanize AI Text | No | 5.0 | 22.5k | Open |
| Yesber AI Camera | No | 5.0 | 22.5k | Open |
| SEO Co-Pilot | No | 5.0 | 22.5k | Open |
| Robi | No | 5.0 | 22.5k | Open |
| UndetectableGPT.ai | No | 5.0 | 22.5k | Open |
| Reescribirtextos.com | No | 5.0 | 22.5k | Open |
| SmartStudi | Yes | 5.0 | 22.5k | Open |
| Essayget | No | 5.0 | 22.5k | Open |
| AI Essay Writer | No | 5.0 | 22.5k | Open |
Pros & cons of this shortlist
Pros: You get a density of ai detection anti detection tools that already passed category matching and ranking signals, which cuts research time versus open-ended search. About 2 entry/entries advertise free access in our data — useful for pilots.
Cons: Any directory view lags vendor roadmaps. Pricing chips and tags are not legal commitments — enterprise buyers should still run security review and contract redlines off each official site.
Pricing analysis
Below is a roll-up of how vendors in this ai detection anti detection cluster label themselves in our directory. Treat it as a scanner-friendly shortcut — not a substitute for checkout-page verification.
Free · $0/monthEssential Bundle · $1/monthPro (Monthly) · $9/monthTeam (Monthly) · $99/seatTeam (Yearly) · $69/seatUnlimited (Yearly) · $14/seatUnlimited (Monthly) · $19/seatPro (Yearly) · $6.5/monthTeam+ (Yearly) · $159/month1000 Credits · $17.99/credit500 Credits · $8.99/credit100 Credits · $2.99/creditKeyword Discovery · $14/monthSEO Co-pilot AI Analysis & Generation · …
Chips summarize tier + price from each record (vendor long copy omitted here). Currency and terms can change without notice.
How we tested and maintain this list
The cat-and-mouse between AI detection and AI humanization evolves week by week.
We re-check pricing labels and positioning quarterly (or sooner when a vendor ships a materially new SKU). Tools must remain discoverable under this collection’s category scope.
We do not accept payment to appear in a curated ranking slot; sponsored inventory, if any on the wider site, is labeled separately from editorial ordering on this page.
Who should use this collection
Builders shipping ai detection anti detection workflows weekly
You need repeatable quality, clear upgrade paths, and pricing that scales with seats or usage. Prioritize tools with strong ratings and transparent tiers in the matrix below.
Teams standardizing procurement
You will care about auditability: capture screenshots of pricing pages, confirm SSO or data residency on vendor sites, and shortlist 2 finalists from the comparison table.
Solo operators optimizing spend
Start from the free-tier column, validate output on your own assets, then upgrade only when a tool clears a hard ROI bar.
Alternatives & next steps
Not an exact fit for “AI Detectors & Humanizer Tools — Both Sides of 2026”? Browse adjacent hubs below or jump to the full category — often the best “alternative” is a neighboring workflow, not a me-too clone.
- AI Tweet Ideas View tool →
- Intelligence Lab View tool →
- Remail View tool →
- AI Detector - Text Validator View tool →
- Humanize AI Text View tool →
- Yesber AI Camera View tool →
Browse the complete ai detection anti detection category to find adjacent products that did not fit this editorial framing.
Was this roundup helpful?
Quick signal for our editors — helps prioritize refresh depth for “AI Detectors & Humanizer Tools — Both Sides of 2026”.
Latest updates
Layout refreshed: added comparison, matrix, FAQ, and methodology modules for deeper topical coverage.
FAQ
How were tools chosen for “AI Detectors & Humanizer Tools — Both Sides of 2026”?
Both the detectors and the humanizers — tested against real GPT-5, Claude, and Gemini output. We rank candidates using on-site signals (traffic, ratings, pricing labels) within the ai detection anti detection taxonomy, then editors shortlist for practical workflows.
Which tools should I try first?
Look at ChatGPT for Twitter, Dig - Social Video Intelligence Platform, JetCounter first — they currently lead this list’s scoring. Your final pick should still depend on stack, budget, and compliance needs.
Does this page include free ai detection anti detection tools?
Where available, free tiers are called out in the comparison table. This collection includes 1019 tools matching the stated filters — not all offer a permanent free plan.
How often is this list updated?
We revise curated lists as product positioning and pricing change. See the “Latest updates” section on this page for the freshest editorial notes.
Keep exploring
This page is a focused hub — the parent category contains the full competitive set and more filters.