Hirevire
Paid 5.0 70.1k/mo
Automated video screening software to enhance and streamline the hiring process.
- Video screening
- Automated hiring
- Recruitment software
AI Video Generators That Don't Look AI (2026)
Photoreal lipsync, native 4K, realistic avatars — the only AI video tools worth your time.
Editor’s note
Video generation has reached a quality tier where output passes casual viewer inspection. The tools here are judged on lipsync fidelity, resolution (4K native vs upscaled), avatar realism, and per-minute render cost. Each pick is tested on a consistent 30-second commercial-style prompt so you can compare apples to apples before committing to a plan.
Quick summary
- This collection surfaces 2458 vetted AI tools in video animation that match this page’s editorial filters — not a generic directory dump.
- Start with the comparison table, then read in-depth notes on: Hirevire, Lucy Edit by Decart, RADiCAL.
- Pricing labels are summarized for scanning; always confirm current plans on each vendor’s site before purchase.
Jump to compare tools or explore the full video animation category on the directory.
Scanner-friendly
Compare tools
Pricing shown as tier + amount only (long copy from vendor HTML is hidden here). Open each profile for full tiers and feature lists.
| Tool | Free tier | Pricing | Rating | Traffic / mo | Profile |
|---|---|---|---|---|---|
| Hirevire | No | Growth $149 /month Startup $49 /month One Job $19 /month | 5.0 | 70.1k | View |
| Lucy Edit by Decart | Yes | Free Credits $0 /credit | 5.0 | 70.1k | View |
| RADiCAL | Yes | Starter $0 /year Professional (Monthly) $16 /month Professional (Annual) $12 /month | 5.0 | 69.3k | View |
| ReelFarm | No | Growth $49 /month Starter $19 /month Unlimited Videos Messageme Unlimited Videos If you're looki… Scale $95 /month | 5.0 | 68.4k | View |
| Seedance 2 AI | Yes | Daily Free Credit $0 /credit Max (Monthly) $34.90 /month Pro Max (Monthly) $59.90 /month Pro (Monthly) $13.90 /month +1 more on profile | 5.0 | 67.9k | View |
| MotionIt AI | No | — | 5.0 | 67.5k | View |
| Pixfun | No | — | 5.0 | 67.5k | View |
| Movmi | Yes | Free Plan $0 /month Creator Plan $29.99 /month Pro Plan $14.99 /month Basic Plan $4.99 | 5.0 | 67.5k | View |
| FlexClip AI URL to Video | No | — | 5.0 | 67.5k | View |
| UniDub | Yes | Free $0 /credit Pro ₹1.5 /second Pro 40+ Languages and Accents… Enterprise CustomPricing Enterprise 40+ Languages and… | 5.0 | 67.5k | View |
| RunwayML | No | Standard - Monthly $15.00 1000 Generation Credits $10.00 /credit Pro - Monthly $35.00 | 5.0 | 67.5k | View |
| DreamShorts | Yes | FREE 🔥 $0 Starter Tier $2 /credit POPULAR 🔥 Premium Tier $7 /credit Pro Tier $4 /credit | 5.0 | 67.5k | View |
| Boolv | No | — | 5.0 | 67.5k | View |
| FusionClips AI | No | — | 5.0 | 67.5k | View |
| YouTube Create | No | — | 5.0 | 67.5k | View |
| Creatosaurus | Yes | Creatosaurus Free $0 Creatosaurus Agency $200 /month Creatosaurus Pro $30 /month Creatosaurus Teams $100 /month | 5.0 | 67.5k | View |
Rows reflect this page’s result set. Sorting is a view aid only — it does not change editorial order in JSON-LD lists.
Decision shortcuts
Best picks by use case
Best starting point
Hirevire currently leads this shortlist on combined traffic and editorial rating — use it as your first live test against real work samples.
Open profilePrimary pick
Hirevire
Strong alternate
Lucy Edit by Decart is the best second stop when you need a different UX, integration path, or price structure without leaving this niche.
Open profilePrimary pick
Lucy Edit by Decart
Scan the shortlist
16 AI tools in this collection
5.0 70.1k/moAI text-guided video editing for character and scene transformation.
- AI video editing
- Text-to-video editing
- Video transformation
RADiCAL
Freemium5.0 69.3k/moAI-powered motion capture and 3D scene design platform.
- AI motion capture
- 3D animation
- Video to 3D
ReelFarm
Paid5.0 68.4k/moAutomated TikTok video creation for driving traffic using faceless content.
- TikTok automation
- AI video generation
- UGC video creation
Seedance 2 AI
Freemium5.0 67.9k/moMulti-modal AI video generator with universal reference and built-in audio.
- AI Video Generator
- Multi-Modal AI
- Universal Reference
MotionIt AI
Paid5.0 67.5k/moAI-powered platform for generating slides and videos for various purposes.
- AI slide generator
- AI video generator
- Presentation software
Pixfun
Paid5.0 67.5k/moAI tool for creating animated videos for TikTok and YouTube quickly.
- AI animated video
- TikTok video maker
- YouTube video maker
Movmi
Freemium5.0 67.5k/moFree motion capture software with AI-powered tools and a store of 3D assets.
- Motion Capture
- AI Animation
- 3D Animation
5.0 67.5k/moAI-powered Chrome extension to convert URLs into videos.
- AI video generator
- URL to video
- Text to video
UniDub
Freemium5.0 67.5k/moUniDub is a multi-lingual AI dubbing platform for videos, audiobooks, and podcasts in 45+ languages.
- AI dubbing
- Video dubbing
- Multi-lingual dubbing
RunwayML
Paid5.0 67.5k/moNext-generation creative suite with AI video generation on your phone.
- AI video generator
- Video editing
- Creative suite
DreamShorts
Freemium5.0 67.5k/moAI tool for creating scripts and copyright-free video content.
- AI video generator
- Script generation
- Video creation
Boolv
Paid5.0 67.5k/moAI-powered platform for image editing, copywriting, and video making.
- AI image editing
- AI copywriting
- Promo video maker
FusionClips AI
Paid5.0 67.5k/moAI tool to convert long streams into engaging short clips for social media.
- AI video editing
- Stream clipping
- Social media content
YouTube Create
Paid5.0 67.5k/moEasy-to-use video editing app with filters, music, and auto-captions for creating engaging YouTube videos.
- Video editing
- YouTube editor
- Mobile video editing
Creatosaurus
Freemium5.0 67.5k/moAll-in-one creative and marketing platform for streamlined workflow and scalable storytelling.
- Content creation
- AI content writer
- Graphic design
Depth layer
In-depth tool notes
Structured pros, cons, and positioning for each pick on this page — designed for scanners and AI-overview style summaries alike.
Hirevire
Rated 5.0/5 · ~70.1k visits/mo
Hirevire is an automated video screening software that helps companies enhance their screening and hiring process. It allows recruiters to collect video, audio, and file responses from candidates, replacing time-consuming phone screenings with one-way video interviews. Hirevire aims to help businesses attract and hire the right talent by making the screening process more efficient and personal.
Pros
- Saves recruiter time by replacing phone screenings
- Enhances screening with video and audio responses
- Improves culture and motivation fit assessment
- Suitable for companies with many applications
- Personalizes the hiring process with video content
Cons
- May not be suitable for companies receiving very few resumes
- Less effective if a CV is the sole basis for judging candidates
- Requires candidates to have video recording capabilities
Tags: Video screening, Automated hiring, Recruitment software, Video interviews, Talent acquisition, HR tech
Lucy Edit by Decart
Rated 5.0/5 · ~70.1k visits/mo
Lucy Edit by Decart is the first foundation model for text-guided video editing. It allows users to seamlessly edit videos by changing outfits, adding accessories, or transforming characters, all guided by a simple text prompt. The model ensures that motion, face, and identity are perfectly preserved while the scene adapts around them. It is available in two versions: Dev, an open-weight community model, and Pro, a more consistent, detailed, and reliable version for creators seeking sharper results. Both versions support 480p and 720p editing and are accessible via API, platform, Hugging Face, and ComfyUI.
Pros
- Intuitive text-guided video editing
- Seamless and versatile character and scene transformations
- Maintains perfect preservation of motion, face, and identity
- Offers both an open-weight community model (Dev) and an enhanced Pro version
- Wide accessibility through Hugging Face, ComfyUI, API, and Fal
Cons
- Editing resolutions are limited to 480p and 720p
Tags: AI video editing, Text-to-video editing, Video transformation, Character editing, Outfit change, Generative AI, Foundation model, Video effects
RADiCAL
Rated 5.0/5 · ~69.3k visits/mo
RADiCAL is a real-time, browser-based platform for AI-powered motion capture and 3D visualization. It allows users to capture motion with a phone, animate 3D characters instantly, and collaborate in the cloud, without needing suits, markers, or software downloads. It offers AI motion capture to create animation from video to 3D, and enables designing scenes and environments in real-time. RADiCAL provides both a free plan and a professional plan for its real-time 3D motion capture and 3D scene design tools.
Pros
- Real-time, browser-based AI motion capture
- No specialized hardware (suits, markers) needed, uses a phone
- Instant 3D character animation and cloud collaboration
- Offers a free plan to get started
- Integrates with popular 3D software (Unreal, Maya, Unity, Blender)
- Playtime add-ons available and never expire for Professional users
Cons
- Free plan has significant limitations on playtime, exports, and live streams
- Core video max duration is short (30 seconds) for the free plan
- FBX export is not yet available for Live and Canvas features (as per tooltip)
Tags: AI motion capture, 3D animation, Real-time motion capture, Video to 3D, 3D visualization, Browser-based, Cloud platform, Character animation
ReelFarm
Rated 5.0/5 · ~68.4k visits/mo
ReelFarm is an automated marketing platform that helps businesses automate TikTok videos to drive traffic to their website, app, or business. It uses faceless content to automate videos, focusing on organic content with TikTok distribution as a means of getting leads/inbound.
Pros
- Cost-effective compared to UGC agencies
- Fully automated video creation and publishing
- Multi-platform publishing
- Focus on organic content for lead generation
Cons
- Relies on faceless content, which may not suit all brands
- May require subscription for full access to features
- Limited control compared to DIY approach
Tags: TikTok automation, AI video generation, UGC video creation, Social media marketing, Content marketing, Lead generation, Faceless content, AI slideshows
Seedance 2 AI
Rated 5.0/5 · ~67.9k visits/mo
Seedance 2 AI is an advanced, multi-modal AI video and image creation platform powered by Seedance 2.0 (ByteDance's breakthrough multi-modal AI video technology). It allows creators to generate cinematic videos using cutting-edge models. The platform specializes in multi-modal input, accepting up to 12 references including images (up to 9), videos (up to 3), audio (up to 3 MP3s), and text prompts. Users gain precise creative control through the Universal Reference System using '@ syntax' to assign specific roles to each asset. Key capabilities include generating videos with built-in sound design, synchronized dialogue and lip-sync, camera replication, one-take continuity, and visual consistency, all while offering access to integrated AI image generation and music creation tools.
Pros
- Accepts four types of input (image, video, audio, text) for maximum creative control.
- Uses ByteDance's breakthrough multi-modal AI video technology.
- Precise control over assets via Universal Reference (@ syntax).
- Maintains excellent visual consistency (character, clothing) across the video.
- Automatically generates synchronized audio, dialogue, and sound effects.
- Offers daily free credits and commercial usage rights on paid plans.
Cons
- Generation duration is limited to 4–15 seconds per output.
- Pricing increase is advertised as coming soon.
Tags: AI Video Generator, Multi-Modal AI, Universal Reference, Text to Video, Image to Video, Built-in Audio, Lip-Sync, Camera Replication
MotionIt AI
Rated 5.0/5 · ~67.5k visits/mo
MotionIt.ai is a cutting-edge platform that uses artificial intelligence to generate stunning slides and videos for a wide range of purposes, including startup pitch decks, conference presentations, and more. With MotionIt.ai, it's easy to create professional-quality content in just a few simple steps. Plus, you can export your slides to Google Slides or download them as a PowerPoint (PPTX) or PDF file, giving you complete flexibility and control over your presentations.
Pros
- Generates professional-quality slides and videos quickly
- Offers flexibility with export options (Google Slides, PPTX, PDF)
- Simplifies slide creation with AI-driven design and formatting
- Automatically selects relevant images
- Can convert documents into slide decks
Cons
- Pricing information is not explicitly provided
- The quality of video generation is not detailed in the provided content
Tags: AI slide generator, AI video generator, Presentation software, Pitch deck creation, Google Slides, PowerPoint, PDF, Automatic slide design
Pixfun
Rated 5.0/5 · ~67.5k visits/mo
Pixfun is an AI-powered tool designed to automatically create animated videos for platforms like TikTok and YouTube. It streamlines video production by allowing users to generate videos in just one step. Users input their story, choose a style and voiceover, and the system automatically creates visuals and compiles the video. Pixfun offers reusable story templates, character consistency, and a curated story script library.
Pros
- Fast video production
- Easy-to-use interface
- Character consistency throughout animations
- Broad application for YouTube and TikTok
- Stunning visuals
- Curated story script library
Cons
- Reliance on AI-generated content may limit creative control
- Potential for repetitive content if using only pre-made templates
Tags: AI animated video, TikTok video maker, YouTube video maker, AI story generator, Animated content creation, Video auto composition
Movmi
Rated 5.0/5 · ~67.5k visits/mo
Movmi is a free motion capture software designed to simplify human animation for animators and game developers. It supports various lifestyle locations and camera devices, utilizing advanced computer vision algorithms to capture face and body movements. Movmi also features a store with free 3D characters and animations, allowing users to apply captured motion to these characters. It offers AI-powered tools for generating poses from text and creating videos with AI-generated backgrounds.
Pros
- Free motion capture software
- Supports various camera devices and lifestyle locations
- Includes a store with free 3D characters and animations
- Offers AI-powered tools for pose generation and video creation
- Supports multiple human characters
- Integrates with Mixamo characters
Cons
- Free plan has limited features and credits
- Basic, Pro, and Creator plans require subscriptions
- Limited PoseAI and RenderAI features in some plans
Tags: Motion Capture, AI Animation, 3D Animation, Pose Generation, Video Creation, Computer Vision, Humanoid Animation, Mixamo
FlexClip AI URL to Video
Rated 5.0/5 · ~67.5k visits/mo
FlexClip AI URL to Video is a Chrome extension that uses AI to extract the main text content from a web page and generate a video with one click. It's designed to help users transform blog posts, articles, news reports, and other web content into compelling videos quickly and easily.
Pros
- Saves time by automating video creation from URLs.
- Easy to use, requiring no prior video editing experience.
- Offers AI-powered content extraction and media matching.
- Provides interactive editing capabilities for customization.
- Supports multiple languages and dialects for voice generation.
Cons
- Results may require manual adjustment.
- Relies on the FlexClip online video editor.
- Effectiveness depends on the quality of the source content.
Tags: AI video generator, URL to video, Text to video, Content creation, Video editing, Chrome extension, AI content extraction
UniDub
Rated 5.0/5 · ~67.5k visits/mo
UniDub.co is a Multi-lingual AI Dubbing platform that can create or dub videos, Audiobooks, podcasts, and YouTube videos in 45+ languages with the original actors / own voice, emotions, and background music. UniDub lets you Create or Dub videos in 40+ languages with Emotions, Style, and Background music support in just 3 simple steps.
Pros
- Cost-effective dubbing solution
- Expressive speech with emotion support
- Wide range of language support (40+)
- Fast dubbing process
- Customizable voices and avatars
Cons
- Video creation feature is coming soon
- Free plan has limited credit (15 minutes)
- Retention period varies based on the pricing plan
Tags: AI dubbing, Video dubbing, Multi-lingual dubbing, Audiobook creation, Custom voices, AI video creation, Translation, Speech-to-text
RunwayML
Rated 5.0/5 · ~67.5k visits/mo
Runway is the leading next-generation creative suite that has everything you need, to make anything you want. And now, our most popular tools are available right from your phone. Download it today to start turning anything into everything with Gen-2. A first-of-its-kind Video AI model that lets you generate videos on your phone with just text.
Pros
- Easy to use on your phone
- Offers a variety of AI tools for video creation
- Seamless integration with desktop account
- Regular updates and new features
Cons
- Potential bugs (as reported by users)
- Limited free usage (requires in-app purchases for more)
- Policy violations can occur even with innocuous content (as reported by users)
Tags: AI video generator, Video editing, Creative suite, Mobile app, Text-to-video, AI photo tools
DreamShorts
Rated 5.0/5 · ~67.5k visits/mo
DreamShorts is an AI-powered tool that creates scripts and generates copyright-free video content, transforming ideas into engaging visual narratives. It offers features like script generation, video content creation, an AI narrator, social media integrations, and auto-captioning.
Pros
- Easy content creation
- Copyright-free content
- Time-saving
- Affordable pricing plans
Cons
- Reliance on AI for creative content
- Potential limitations in customization
Tags: AI video generator, Script generation, Video creation, Content creation, Social media content, Copyright-free content, AI narrator, Auto-captioning
Boolv
Rated 5.0/5 · ~67.5k visits/mo
Boolv is an AI-powered platform offering a suite of tools for image editing, copywriting, and video making. It aims to simplify content creation for businesses, enabling them to produce high-quality marketing materials efficiently. Boolv provides solutions for promo video creation, background removal, object erasure, image enhancement, and AI-driven copywriting.
Pros
- All-in-one suite of tools for content creation
- AI-powered features for efficient editing and generation
- User-friendly interface
- Solutions for both image and video content
Cons
- Pricing information not explicitly provided
- Effectiveness depends on the quality of the AI algorithms
- Potential learning curve for users unfamiliar with AI tools
Tags: AI image editing, AI copywriting, Promo video maker, Background remover, Object eraser, Video enhancer, Image enhancer, AI paraphraser
FusionClips AI
Rated 5.0/5 · ~67.5k visits/mo
FusionClips AI is a tool designed to convert long live streams into engaging, attention-grabbing clips using artificial intelligence. It helps users find the most engaging moments from their long live streams with a single click, converting them into short-form content suitable for social media. The platform supports AI-generated captions and emojis to enhance these clips.
Pros
- Automatically identifies engaging moments in long streams
- Converts clips into short-form content for social media
- Adds AI-generated captions and emojis to enhance clips
- Saves time and effort in manually editing streams
Cons
- May not always accurately identify the most engaging moments
- Reliance on AI may limit creative control
- Pricing information not readily available on the main page
Tags: AI video editing, Stream clipping, Short-form video creation, Social media content, Gaming streams, AI captions, AI emojis
YouTube Create
Rated 5.0/5 · ~67.5k visits/mo
YouTube Create is an easy-to-use video editing app designed to help users create amazing videos without the need for complicated editing tools. It offers features like filters, effects, royalty-free music, voiceover, and auto-captions to captivate audiences. The app allows users to combine videos, photos, and audio, trim clips, add transitions, adjust video speed, and more.
Pros
- Easy-to-use interface
- Royalty-free music and sound effects
- Auto-captioning feature
- Direct upload to YouTube
- Free to use
Cons
- Limited features compared to professional editing software
- May not be suitable for complex video projects
- Some users report issues with aspect ratio and element movement control
Tags: Video editing, YouTube editor, Mobile video editing, Auto captions, Royalty-free music, Video effects, Video filters
Creatosaurus
Rated 5.0/5 · ~67.5k visits/mo
Creatosaurus is an all-in-one creative and marketing platform designed for storytelling at scale. It helps marketing teams streamline their workflow and run a scalable marketing strategy, covering curation, collaboration, creation, distribution, analytics, and app integrations. It allows users to curate ideas, design graphics, write AI content, edit videos, schedule posts, search hashtags, craft articles, manage analytics, generate reports, and access apps all in one place.
Pros
- All-in-one platform reduces the need for multiple tools
- AI-powered features enhance content creation efficiency
- Streamlined workflow improves team collaboration
- Comprehensive analytics provide valuable insights
- User-friendly interface makes it easy to learn and use
- Affordable pricing plans cater to different needs
Cons
- May not have the advanced capabilities of specialized software
- Reliance on AI may limit creative control
- Potential learning curve for users unfamiliar with all-in-one platforms
Tags: Social media management, Content creation, AI content writer, Graphic design, Social media analytics, Team collaboration, Marketing automation, AI image generator
Power users
Feature matrix
High-level signals from our directory record. “Tag” columns are substring matches on vendor tags — confirm on each tool page before relying on them for procurement.
| Tool | Free tier | Rating | Traffic/mo | Profile |
|---|---|---|---|---|
| Hirevire | No | 5.0 | 70.1k | Open |
| Lucy Edit by Decart | Yes | 5.0 | 70.1k | Open |
| RADiCAL | Yes | 5.0 | 69.3k | Open |
| ReelFarm | No | 5.0 | 68.4k | Open |
| Seedance 2 AI | Yes | 5.0 | 67.9k | Open |
| MotionIt AI | No | 5.0 | 67.5k | Open |
| Pixfun | No | 5.0 | 67.5k | Open |
| Movmi | Yes | 5.0 | 67.5k | Open |
| FlexClip AI URL to Video | No | 5.0 | 67.5k | Open |
| UniDub | Yes | 5.0 | 67.5k | Open |
| RunwayML | No | 5.0 | 67.5k | Open |
| DreamShorts | Yes | 5.0 | 67.5k | Open |
| Boolv | No | 5.0 | 67.5k | Open |
| FusionClips AI | No | 5.0 | 67.5k | Open |
| YouTube Create | No | 5.0 | 67.5k | Open |
| Creatosaurus | Yes | 5.0 | 67.5k | Open |
Pros & cons of this shortlist
Pros: You get a density of video animation tools that already passed category matching and ranking signals, which cuts research time versus open-ended search. About 7 entry/entries advertise free access in our data — useful for pilots.
Cons: Any directory view lags vendor roadmaps. Pricing chips and tags are not legal commitments — enterprise buyers should still run security review and contract redlines off each official site.
Pricing analysis
Below is a roll-up of how vendors in this video animation cluster label themselves in our directory. Treat it as a scanner-friendly shortcut — not a substitute for checkout-page verification.
Growth · $149/monthStartup · $49/monthOne Job · $19/monthFree Credits · $0/creditStarter · $0/yearProfessional (Monthly) · $16/monthProfessional (Annual) · $12/monthGrowth · $49/monthStarter · $19/monthUnlimited Videos · /monthScale · $95/monthDaily Free Credit · $0/creditMax (Monthly) · $34.90/monthPro Max (Monthly) · $59.90/month
Chips summarize tier + price from each record (vendor long copy omitted here). Currency and terms can change without notice.
How we tested and maintain this list
Video generation has reached a quality tier where output passes casual viewer inspection.
We re-check pricing labels and positioning quarterly (or sooner when a vendor ships a materially new SKU). Tools must remain discoverable under this collection’s category scope.
We do not accept payment to appear in a curated ranking slot; sponsored inventory, if any on the wider site, is labeled separately from editorial ordering on this page.
Who should use this collection
Builders shipping video animation workflows weekly
You need repeatable quality, clear upgrade paths, and pricing that scales with seats or usage. Prioritize tools with strong ratings and transparent tiers in the matrix below.
Teams standardizing procurement
You will care about auditability: capture screenshots of pricing pages, confirm SSO or data residency on vendor sites, and shortlist 2 finalists from the comparison table.
Solo operators optimizing spend
Start from the free-tier column, validate output on your own assets, then upgrade only when a tool clears a hard ROI bar.
Alternatives & next steps
Not an exact fit for “AI Video Generators That Don't Look AI (2026)”? Browse adjacent hubs below or jump to the full category — often the best “alternative” is a neighboring workflow, not a me-too clone.
- ReelFarm View tool →
- Seedance 2 AI View tool →
- MotionIt AI View tool →
- Pixfun View tool →
- Movmi View tool →
- FlexClip AI URL to Video View tool →
Browse the complete video animation category to find adjacent products that did not fit this editorial framing.
Was this roundup helpful?
Quick signal for our editors — helps prioritize refresh depth for “AI Video Generators That Don't Look AI (2026)”.
Latest updates
Layout refreshed: added comparison, matrix, FAQ, and methodology modules for deeper topical coverage.
FAQ
How were tools chosen for “AI Video Generators That Don't Look AI (2026)”?
Photoreal lipsync, native 4K, realistic avatars — the only AI video tools worth your time. We rank candidates using on-site signals (traffic, ratings, pricing labels) within the video animation taxonomy, then editors shortlist for practical workflows.
Which tools should I try first?
Look at Hirevire, Lucy Edit by Decart, RADiCAL first — they currently lead this list’s scoring. Your final pick should still depend on stack, budget, and compliance needs.
Does this page include free video animation tools?
Where available, free tiers are called out in the comparison table. This collection includes 2458 tools matching the stated filters — not all offer a permanent free plan.
How often is this list updated?
We revise curated lists as product positioning and pricing change. See the “Latest updates” section on this page for the freshest editorial notes.
Keep exploring
This page is a focused hub — the parent category contains the full competitive set and more filters.